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ELF Cosmetics Revs Up Katherine Legge’s Return To Indianapolis 500

‘We’re fueling a movement for the next generation of dreamers,’ says officials.

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics is fueling its fourth season with professional race car driver Katherine Legge at the Indianapolis 500 (Indy 500) this May. The brand says women receive a reported 1% of all sport sponsorships, accounting for 4% of drivers on tracks and are two times more likely to feel forced out of racing within the first five years. In aiming to rewrite the rules, ELF is showing up on the track and in the Fan Zone at one of the world’s largest single-day sporting events. “Together wi...

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